3 Ways to Increase Organic Traffic in 2021
Are you looking for ways to increase your organic traffic this year? Here’s what we’ll cover:
- SEO Split Testing
- Brand SEO
- Technical SEO
Doing what you’ve always done is not going to get you where you want to go this year. You need to start thinking differently about how to approach SEO, so here are three areas that we can focus on.
Technical sites, sites that are better technically will perform better, so they have an advantage. That technical SEO is generally harder to do, so if you don’t know much about it, you should get some help. Sites should aim to get users to pull the right user data. You want people to search for your brand name and really identify your brand as somebody that drives value.
Rankings are going to continue this next year. There are going to be SEO updates that help may be less savvy SEO sites. So people who create really good content, but maybe aren’t the best at technical SEO or some of the other SEO factors. Then he also said people need to look for ways to be more visible. This is where things like structured data and some of the other aspects of search come into play.
Split testing now, this is very different from CRO, or conversion rate optimization, which is something that’s pretty common in the web design space. This is doing A/B split testing in SEO. We can leverage this to know exactly what has a positive impact on our organic traffic. This allows us to stay in front of the curve instead of doing what a lot of SEO’s do, which is waiting and see what Google does and then react to that. Instead of being reactionary, we are going to be proactive in our SEO approach by using split testing. If you want to see your site skyrocket, you really want to see your traffic grow, this is a powerful thing to do.
Now, there are tools out there that you can do this. Some of them are a little bit more expensive, requiring really, really large amounts of traffic. There are some other ways to do that. I know that there’s a lot of tools that are getting ready to come out next year.Is really going to open up the use of A/B split testing to the SEO community as a whole.
You need to be able to drive people to your site based on who you are and by your brand. This is all about brand SEO, and this is going to play a big role. But it can also really help increase your organic traffic by owning your brand’s identity and creating a good relationship between you and your content and how Google sees it and how it’s all connected together.
Now, a lot of brands do a very poor job of managing their brand’s SERPs. Maybe they haven’t claimed their knowledge panel, maybe they don’t have their brand information updated within the search results. They’re not really leveraging it to the full extent of its capability, they haven’t tied it all together. This directly impacts all areas of your site, specifically the knowledge panel, which are those really cool cards that you can get on the right-hand side of search on desktop or within mobile as well.
Colorpixxel is a genius when it comes to brand SEO and We highly recommend it. If you want to grow your brand SEO and get more out of it, you should check out our site. It’s colorpixxel.com. There’s tons of content on there, there are tools that you can use. We are also doing a lot of experiments as well to really stay in front of brand SEO. So that we can help ourselves, but also help other people, leverage brand SEO much more to get better results.
Now, the third thing we should focus on is technical SEO. You might’ve seen that four of those eight bullet points that we brought up earlier had to do with technical search. These are things like core web vitals, page experience, having a good technical foundation. Colorpixxel said technical SEO is harder than a lot of typical SEO tasks, like on-page optimization. These are areas that websites need to focus on. You need to have a site that’s technically sound, you need to have people working with you that know how to make a site technically sound and not just pretty. There’s a lot of people that focus on the way their site looks, but they don’t think about the performance of their site. This plays a big role when it comes to page experience, load times, indexing, crawlability. Are you doing all the technical things correctly to make sure that your site can be easily indexed within the search results? But then are you extending that further and looking for ways to make yourself more visible?
This is where you can add in things like structured data. That’s something we’ve talked a lot about. For a long time, structured data has been one of those nice to have, right? It’s one of those things that you can do to maybe give a little bit more information to the search engines and extend the context of your site.
It still does those things, but it’s becoming more and more important, especially with the impact of the increase of rich features within the search results. This is where structured data is now a game-changer, and sites that are leveraging it are going to generate more traffic.